Finax 2025 Business Figures and Statistics

From a market perspective, last year was far from uneventful. In April, Donald Trump announced the introduction of tariffs on trading partners, sending markets into a decline.

Most of the tariffs were ultimately not implemented and markets recovered fairly quickly. You can read more about market developments and a comparison of our results with competitors in a separate blog post.

This development was also a challenge for our business. Since our revenues depend on portfolio values, we had to contend with lower income than planned in the first half of the year. Thanks to a prompt budget adjustment, however, we managed this period and maintained the profitability achieved in the previous year.

We were also able to complete several key projects. In June, we underwent a complete rebranding, redesign, and market repositioning. We introduced the animated Finax characters and the new tagline “Invest and Relax”.

The goal of this change was to create a more memorable brand that would better stand out from the competition. It emphasises the values of comfort and simplicity that you appreciate most about Finax.

At the end of the year, we focused our energy on raising new capital through a public offering of our shares. We are delighted that it was a tremendous success. We raised €8.4 million, with the company valued at €93.4 million.

With this capital, we will be able to carry out new exciting projects, from strengthening marketing in existing markets to entering Romania and launching a digital offering of the European Pension (PEPP) in several Western European countries.

Throughout the year, we were also working on preparations for migrating clients to a new trading system that we have been developing ourselves over the past few years. Completing this migration will open doors to several improvements, such as more frequent trading, portfolio updates and expansions, and new rebalancing methods.

In December, we ran a generous campaign in which we promised to manage December deposits free of portfolio management fees for the entire year of 2026. We are very pleased that it was the most successful campaign in our history. Total net deposits in that month exceeded €49 million.

It was also the historically most successful month in terms of net new clients – nearly 3,000.

Are you curious how exactly our assets under management, client count, and average assets per client grew this year? How the breakdown of countries our investors come from has changed? Below you will find an overview of all such statistics.

Thank you for your support and we believe we will continue to achieve great results together this year!

Assets Under Management

• Total assets under management at Finax at year-end exceeded €1.4 billion.
• Of that, €1.14 billion was directly under the Finax brand and €270 million is managed under a B2B partnership for the German company UnitPlus.

• Compared to year-end 2024, our assets under management grew by more than 33%. Since 2018, it has grown at an average rate of 142% per year.
• The growth in assets under management of €353.7 million was driven by two factors:
  • The primary factor was net deposits (deposits minus withdrawals) sent by clients to their accounts (totalling €282 million in 2025).
  • The secondary factor was portfolio appreciation (from 8.1% for the 100% equity portfolio to 1.8% for the Smart Deposit and Wallet, approximately €72 million in absolute terms).

Net Deposits

• We more often assess our performance based on net deposits rather than assets under management. This is because deposits are more influenced by our own efforts, whereas market developments are beyond our control.
• Total net deposits in 2025 reached €282 million, just over 1% short of the 2024 record.
• Of that, €177.3 million was under the Finax brand and €104.7 million was deposited by clients of German partner UnitPlus.
• The chart shows the distribution of net deposits under the Finax brand across individual months. It clearly shows the strong December, in which we ran the most successful campaign in our history.

• The weakest period of the year came during summer and shortly after, when the impact of significantly reduced marketing activities and expenditure due to the demanding rebranding was felt.

Number of Clients

• The number of active clients exceeded 100,000! By year-end it reached 102,600 clients, representing a more than 18% increase compared to 2024.
• We define active clients as those who have completed the registration process, verified their identity, and made their first deposit. If a client withdraws all funds from their accounts, we deactivate them in our system.

• Since the end of 2018, the number of active clients has grown at an average rate of nearly 105% per year.
• Of the total active clients, 19,767 are under the German partner UnitPlus brand.
• The historically largest monthly increase in active clients came during the December campaign. After accounting for deactivations, we gained nearly 3,000 new clients. We attribute this mainly to a wide media campaign and favourable account opening conditions thanks to the promotional offer.

Average Assets per Client

• Our core mission is to help clients gradually build wealth so they achieve a greater sense of financial security and reach goals such as a dignified retirement or purchasing their own home.
• We are therefore pleased that we once again managed to increase the average assets per client last year. At year-end 2025, it reached nearly €13,800, a 7.3% increase compared to the previous year.
• Since year-end 2018, this metric has grown at an average rate of more than 18% per year.

• The increase can be attributed mainly to market appreciation (e.g., since 2018 the 100% equity portfolio has earned more than 100% return) and continued client deposits.
• This statistic includes only direct clients of the Finax brand; assets of clients of the German UnitPlus brand are excluded.

Breakdown of Assets Under Management

• The dominant product remains Investing in ETFs with nearly a 64% share (representing €902 million). This was Finax’s very first product, launched shortly after the company was founded in 2018. Clients use it primarily for long-term investing.

• Compared to 2024, the share of the European Pension (PEPP) grew from 3.7% to 5.4%. PEPP has become our key product in Poland, where it is one of the few tax-exempt products on the market. During the December campaign alone, Polish clients deposited nearly €10 million into it.
• The share of B2B client assets also grew, from 15.7% to 19.1%.
• Conversely, the share of assets in short-term products Smart Deposit and Wallet fell from 8.2% to 5.5%. We attribute this mainly to falling interest rates, which have reduced their expected returns compared to previous periods.
• The dominant language among Finax clients remains Slovak, although the share of assets held by Slovak-language clients fell year-on-year from 65% to 61% (in line with our plans to diversify revenue across more countries).

• The share of German-language client assets grew the most (from 16% to 19%).
• Among the segments in the chart, the assets of German- (+63%) and Croatian-speaking clients (+60%) grew the most year-on-year. Third place went to Polish-speaking clients with 37% growth in managed assets.
• We also traditionally share the breakdown of assets by acquisition channel. With a 43% share, clients acquired through direct sales lead this statistic. This is consistent with our emphasis since Finax’s launch on online marketing and reaching clients through educational content.

• Second place was taken by our private client care division Finax Elite with a 26% share. Elite includes direct clients with assets under Finax management exceeding €100,000. Private clients receive a lower fee and personal wealth manager care.
• Elite client assets reached nearly €368 million by year-end, growing by 22% compared to the previous year.

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Breakdown of Investors by Country

• The next chart shows the breakdown of the total client count (regardless of assets) by country of tax domicile.
• The dominant group are Slovak clients, whose share decreased slightly year-on-year from 54% to 51%.
• Last year saw growth in the share of clients from Poland (from 15.8% to 16.2%) and Croatia (from 5.2% to 6.8%). In the coming years, our goal will be to further increase the share of international clients.

• The following chart shows the breakdown of Finax-brand clients by age. B2B clients and former clients of the robo-advisor ETFmatic, whom we took on through an acquisition at the start of 2024, are not included in the statistics.
• The majority of clients are aged 26 to 45.

• Compared to 2024, the share of young clients under 25 grew the most (from 7.4% to 8.3%). We are pleased to be reaching more and more young people. It is precisely they who can best harness the power of time when investing, which will help them build significant wealth.

Financial Results

• Below you will also find an overview of Finax’s financial results. Please note that these are preliminary accounting figures that have not yet been audited. The final results presented in the annual report may change.
• Please also note that these are consolidated financial results, which include revenues and profit achieved by our subsidiary Finax Tech.

• Revenue grew year-on-year from €6.19 million to €8.38 million, an increase of more than 35%. This was driven mainly by the growth in managed assets, from which the majority of our portfolio management fees derive.
• Despite adverse market conditions at the start of the year, we managed to maintain profitability. Preliminary profit for 2025 reached €198,000.
  • Compared to 2024, this represents a decline of 55%. This is mainly because in 2024 our profit was boosted by the recognition of a deferred tax asset, arising primarily from the ability to reduce our tax base in future years by losses from prior years. Had this asset not been recognised, profit in 2024 and 2025 would have been at a similar level.

Thank you for allowing us to achieve such great results together. Finax could not exist without your trust, support, and interest in your financial future. We wish you success in the year ahead and hope we will be writing in a similar spirit one year from now.