Uncertainty struck investors after two years of nearly continuous market growth. The newly sworn-in U.S. president Donald Trump made sure to fulfill his campaign promises and imposed tariffs on most of the world (even though he later settled for lower rates). As a result, most of our portfolios slipped into declines.

And because of this, we are especially proud of our clients for being able to stand through this dire situation. Most of them didn’t panic, continuing with regular deposits even during the market drops. Furthermore, as a company, we managed to keep our expenses under control, causing us to actually increase our profits year-on-year.  

During the times of the greatest uncertainty, we focused on education and communication with our clients, to help them withstand the market situation. The numbers below will show you why we deem our efforts successful.

Even though the market drops caused us to make budget cuts in our sales and marketing expenses, we still managed to successfully realize most of our original plans. The most important step was undoubtedly switching to a new design, branding, and market positioning, with the aim to make Finax a more memorable and distinguishable brand.   

Our new brand conveys the value of simple and care-free investing where you may essentially forget about your invested assets and focus on other things in life, the ones that bring you joy. Our surveys indicate that this is what our clients appreciate the most about our products.

Moreover, we’ve introduced the account sharing function in our app. It allows people within one household or family to share their accounts, making it easier to track the development of their combined wealth and make quick deposits into each other's accounts.

All the aforementioned activity contributed to growth in several tracked indicators. You will find their overview below.

Assets Under Management

• As of June 30^th, Finax AuM reached almost 1.17 billion euros. That’s an increase of 10.1% since the beginning of the year. 
• Since most of our portfolios closed the half-year with a modest loss, the growth in AuM may be attributed to a positive volume of net deposits (total deposits minus withdrawals).

• 206.1 million euros are assets mediated by a German company UnitPlus, for which we manage client portfolios as part of our B2B partnership. The rest are direct clients of the Finax brand.

Financial Results

• In terms of our financial state, this half year posed a challenge. Our revenue stems directly from the value of client investment accounts. If the markets are dropping, so will our revenue. We held on to strict expense control (which is typical for our company), to avoid suffering a loss and to always have enough cash and capital available, in accordance with regulatory requirements.  
• We are, therefore, very pleased that we’ve managed to increase both our revenue and profit despite unfavorable market conditions.

• Compared to the first half of 2024 we’ve increased our revenue by 25.6%. Market recovery, continuous stream of deposits from our investors, or income from other activities that do not depend solely on market development (conservative products Wallet and Smart Deposit, Brokerage service for our Elite clients, financial education at companies, B2B partnerships etc.) all contributed towards this result.
• We’ve increased our profits by 194.2% compared to the first half of 2024. We attribute this largely to our strict expense control with respect to the achieved revenue growth.
• The aforementioned results are consolidated; therefore we’ve included the revenue and profits of our subsidiary Finax tech, s.r.o., which poses as an additional small source of income.

Create an account and start investing today

Let's Start arrow_forward

Net Deposits

• The net deposits of Finax brand clients (excluding B2B clients from UnitPlus) reached 77.1 million euros. Compared to the first six months of 2024, it’s a 13.5% increase. 
• Perhaps the most pleasing fact is that our investors continued with their deposits even during the drops in April and May (although you can see that the overall sentiment cooled off a little during these months). It goes to show that intensive communication and financial education help them maintain solid ground during temporary market drops. We consider having our clients prepared for similar situations to be one of our greatest strengths.

• We attribute the drop in June net deposits mainly to temporary budget cuts in sales and marketing (due to rebranding finalization). Since the market situation has improved, we’ve increased the budget once again. We can already see that it got reflected in an increased volume of deposits (note: the article was published in September 2025).
• Over the course of six months, our clients credited over 429 thousand deposits to their accounts (+22% compared to the first half of 2024).
• The average deposit reached 316 euros (a modest 7% drop compared to the first half of 2024).
• These numbers do not include UnitPlus clients.

Number of Clients

• The number of active clients has reached almost 94.1 thousand. That’s an 8.6% increase since the beginning of the year.
• 19.1 thousand of those clients belong under the brand of German fintech UnitPlus.
• Active clients are those who have completed the registration process, verified their identity, and made their first deposit. If the client withdraws all their money from their account, we deactivate them in our systems.

Assets per Client

• By the end of June, investment assets of the average Finax client amounted to 12.8 thousand euros. That’s a small decrease of 0.7% compared to the beginning of the year. This can be largely attributed to the negative market development.   
• However, the graph beautifully shows how the assets per client kept growing since establishing Finax, by 18.5% a year on average. This is mainly thanks to solid market growth (e.g. our 100% stock strategy rose by over 80% since its launch) and continuous deposits from our clients.

Assets by Investment Products

• Investing in ETFs, our first and flagship product, retained its dominance in terms of invested assets. As of now, it holds almost 65% of our entire AuM.
• Since the beginning of the year the share of B2B has grown the most out of all categories (from 15.7% to 18.3%). B2B is a common name for the products of German fintech UnitPlus.  
• The share of European Pension (PEPP) has grown too, especially due to strong sales in Poland. Since the beginning of the year, its share has grown from 3.7% to 4.4% of the total AuM.
• On the contrary, Smart Deposit and Wallet have slightly decreased their share. We attribute this to the decreasing interest rates, which make their yields less lucrative than they used to be.

Our Investors by Country

• In the graph below, you may see the AuM share by the communication language of our clients.
• Slovak remains the dominant language with a 63% share.

• German-speaking clients have recorded the largest growth in their asset volume over the last six months. Since the beginning of the year, their assets grew by 24%. These are the clients of the German UnitPlus brand.
• From among our direct markets, Croatian-speaking clients recorded the strongest growth in their asset volume (+17% since the beginning of the year). 
• The graph below shows clients by country (not considering the volume of assets they hold with us). This is the only statistic in this article which is as of September 18^th instead of June 30^th.  

• Slovakia remains the dominant country, being home to 53% of our clients. However, with the continuous growth and international expansion of the company, its share is slowly diminishing in favor of clients from other countries. Their share has grown from 27% in January 2023 to 47% today. 

We owe all these results to you, our investors. We are glad that you take an interest in personal finance, secure your future through investing, and are not unsettled even by temporary market fluctuations.

We hope that you will continue your investment journey with us and thus contribute to building a modern European company whose mission is to spread care-free investing and financial literacy across the entire EU.